10 Success Rules – No 7

Let’s fill Christmas week with the final 7 of Jonny’s Top Ten Success Rules to help you earn what you deserve as a coach, trainer or therapist in 2018.


Reinventing the wheel is not an option in 2018. At best, there’s an infinitely small chance that a new, completely original idea will capture an audience and gain traction.

As a coach, if you come up with a wacky idea for which no-one else has come up with a substitute, it’s probably rubbish. Even if it isn’t, most times when something’s brand new, any potential audience needs educating about what it is and won’t accept it right away.

“I didn’t realise I needed that” isn’t a useful reaction to your fabulous new concept. All you truly need to succeed in building your tribe is an understanding of what they know they need ALREADY.

Then, demonstrate you can provide a solution that’s believable and makes them comfortable with taking the next step towards you.

Of course, you can’t help but infuse originality in the way you deliver your solution, because you’re you, and nobody else is, right?


PS – Xmas special for £99. A whole hour being coached and learning how to use existing ideas to reach your market. No need to be too smart in 2018, let’s set you up to be just you. 

Book here……..and, as ever – 100{87a57dffff3f15402708bd6d4fa6cb73125da737a01ee576ca36cfcfa083af5b} MONEY-BACK GUARANTEE. If you get nothing out of it, I get nothing either. That’s not original, but it works.

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