Two types of content?
Yep.
Static Content (SC) like your banners, headlines, names and descriptions
Dynamic Content (DC) like your posts, emails, DM and blogs
SC dictates how people feel about you when they find you
DC helps them decide what they do next
SC will drive how many people accept your connection requests
DC will affect whether and how they continue the conversation
SC helps people feel clarity about who you are and what you do
DC helps them decide what to buy from you, and when
Both are important, but here’s a stunning reality if nobody’s responding to your content or taking up your offers:
There’s no point trying to do Dynamic Content if you haven’t nailed your Static Content first.
Your Static Content defines your brand foundation, so your Dynamic Content only has to build on that.
But get your Static Content right, and it’ll do the heavy lifting for you.
Love you lots
Jonny