Here’s a great takeaway from the brilliant Oren Klaff, author of “Pitch Anything”, and one of the world’s top fundraisers for business ventures.
He talks about the three things that make people invest in, or buy what you have to offer.
- People want what they can’t have
- People chase that which moves away from them, and
- People only value that which they pay for
So, when you’re creating your programmes, don’t make them always available, start and finish them at a specific time, and make sure they’re sold at the right price, not given away.
That’s also a great way to keep your business stable, flourishing and easy to manage.
What’s not to love?