Being on the wrong end of Desire Decay [AKA Buyer’s Remorse] can feel like getting smashed in the mouth with a num-chuk.
You know. People…
😵 Book a call. You plan your day around it. They no-sho.
😵 Agree to book a call. They don’t. Then ghost you.
😵 Say they’ll “think about it and get back to you” (yuk)
😵 Buy your stuff then ask for a refund almost immediately
😵 Buy your stuff then don’t show up on any sessions
I suffered with all that for years, winding me up, stressing me out and getting me down. Then I met a really smart gent who slapped me to my senses, when he said:
You put the baby to bed. Now you have to rock it to sleep!
Boom.
So I solved Desire Decay with a process I call “Walking Them To The Door™”
1️⃣ Spend time with them after the sale, or after their decision to take action
2️⃣ Send them a message reminding them what’s going to happen next. Fill their attention with your communications
3️⃣ Give them something to do before the programme starts, the call takes place, or while they’re mulling a decision
4️⃣ Send them an unexpected bonus – a digital gift, a real-life thing in the post – anything to renew their enthusiasm
Demonstrate your love for them, and your excitement over what’s just down the road.
They’ll love you back, and you’ll get far fewer disappointments.
Love you lots
Jonny