When we did the Thank Flip It’s Friday™ LIVE training in JHM yesterday, one universal truism popped out.
Talking about the importance of first impressions with design guru Simon Clements, we reminded the tribe how people feel when they come across you for the first time, and subsequently.
Humans are judgmental creatures, and we tend to make quick and complete assumptions about others, and about their ability to help us and be useful in our lives.
This means your potential clients will rapidly examine the evidence before them, and the biggest assumption they’ll make is to link your visual impact with the potential impact of your work.
“How you do anything is how you do everything”, they’ll think.
So, if your social banners, logos and the associated words look like a five year old made them, you’re out.
If your website looks like a 90s Wix or something you bought on Fiverr for a fiver, they’ll have no desire to move any further towards you.
So, question: is the quality of your visual branding and messaging lagging behind the quality of your work?
If yes, dig into Canva and have a fiddle around.
When that’s drained your energy for the month, call Simon…