As the old line goes, different is better than better, and in your 21st century coaching or therapy business, it’s kinda important to stand out from the herd.
Here are two ways to achieve that:
Idea 1 (The Easy One)
There’s no need to try to set yourself apart, as you’re already unique. Just show up as your true, authentic self and that’ll be enough. You’ll disappear into the herd if you try and camouflage yourself as someone else who’s already there.
Idea 2 (The Slightly Harder One)
Explanation 1’s all well and true, but don’t you have to try a bit harder than that? OK, here goes:
- Come up with a cool and memorable name – Jonny Hates Marketing is getting a reputation for me, as is Thank Flip It’s FRiday and The Daily Brain Tattoos. Find something that represents you to a tee. Again, no pretending to be something you’re not.
- Niche down as hard and as deep as you can. The Rock Hard Abs Guy is going to get you noticed more than Derek Swinger Personal Training (I checked, there isn’t one of those)
- Pick an audience with a nagging pain or a raging desire – both is good – and demonstrate simply and powerfully how you can help. Do it over and over till everyone knows you can.
Jonny