Your amazing new launch offer to your tribe probably won’t work, no matter how hard you wish it would.
Why?
Because you haven’t tested it.
- You haven’t discovered if anyone is actually interested in it.
- Even if they are, you’ve no idea whether they’ll pay what you’re asking.
- You probably haven’t established your status and authority so they know, like and trust you.
Getting those insights is an essential part of a successful sales cycle.
And that’s why we always beta-test a new product or programme idea, using a soft-launch process developed over years of building high-ticket offers.
Setting up no-stress conversations discussing your plans with people who look like your next ideal clients should be done as early as possible, even before your programme is oven-ready.
This means you can test it in real-life, get feedback, adjust and improve before you commit too much time and energy.
What’s your pre-launch process?