Seth Godin says, “give away your best work”.
Another way to look at this universal truth is to imagine One Single Issue (call it OSI for short) your ideal client’s suffering from right now.
Then write an eBook, a cheat sheet or even a post that’ll solve the OSI right here, right now.
Imagine how entranced they’ll be with your magical elixir. Imagine how grateful they’ll be that you took a weight off their shoulders, and didn’t even charge.
Now imagine how keen they’ll be to pay you to remove the rest of their burden. You did it once, so they’ll believe you can go all the way for them.
Solve a small problem, and they’ll trust you to solve their big one.
Jonny
