When to shuddup

I bet you’ve got opinions on most of the divisive, burning issues of our time:

  • Brexit
  • Trump
  • Religion
  • Vaccinations
  • Woke culture

Etc, etc.

Trouble is, every time you express those opinions, you risk alienating someone who disagrees with you, but might otherwise be an ideal client.

Here’s my thought process:

  1. The UK’s still divided 50-50 on Brexit.
  2. There will be coaches, trainers and therapists in both camps
  3. I’m happy to eliminate the 99% of the world who aren’t coaches, trainers or therapists
  4. But, expressing where I stand on Brexit could trim that by another 50%

So, before you nail your colours to the mast, ask:

Is this moving me closer to engagement and authority with my next ideal client?

If not, maybe time to keep schtum…

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