If you think your type of people can’t afford to pay your prices, you’ve got it backwards.
Far more likely is, they don’t want to.
(I might sound brutal here, but I’m telling ya ‘cos I loves ya)
They are unconvinced by your programme for one of three reasons:
1: They don’t believe your claims about its results
2: They see it’s worked for others, but may not for them
3: They think they can get the same or better elsewhere
Any of that stuff is a dreamkiller for you, and harms them too. After all, if they don’t agree to work with you, they might stay in their current pain forever.
Or they could pay someone else who isn’t as good as you at delivering the change they’re looking for, but better at explaining it.
This is why your messaging needs to carry authority, credibility and impact if you’re to enrol your dream clients consistently. Everything you write or say has to magnetically draw people closer to the conclusion that the ONLY solution for them is YOUR solution.
Make a list, today, of your ideal client’s top-five desires.
Then create all your content to show how only YOU can provide that.