Here’s an interesting thought exercise.
Let’s compare the average online consultant/coach/therapist to a traditional business in bricks and mortar.
I’ll pick my favourite local bistro owner here in Ocean Village as an example:
- He invested £350,000 borrowed from banks and family to get started
- He shows up every day by 10am, gets the tables out and fires up the kitchen
- All day long he supervises staff, entertains customers and manages stock levels
- He’s ready to leave at 11.30pm, turns everything off, locks the doors and goes home
- In a good month, he nets £5,000 after he’s paid out 80% of his takings to everyone else
Now let’s look at a typical 21st century online transformational “business owner”:
- They invest a lifetime of learning, accumulated skills and knowledge
- They show up when they feel like it and find excuses not to if they don’t
- They only have to supervise themselves, and even that’s too hard sometimes
- They pack in when the kids come home and give their business barely another thought
- In a good month, they could net £5,000 from a topline income of £5,500, but they haven’t yet
And because it never occurs to them to treat it like a REAL business, it never becomes one.
I’m not saying that’s YOU, but is it?