What you THINK you do probably isn’t what you REALLY do.
And it’s important to articulate the difference, because your clients are only going to buy what they know they want right now.
In the CIB this week, we’ve been pondering this, and got some astounding revelations:
- You’re not in the hypnotherapy business, you’re in the Making-People-Feel-Normal-Again business
- You’re not in the website-building business, you’re in the Getting-Businesses-Seen business
- You’re not in the personal training business, you’re in the Increasing-People’s-Healthspan business
- You’re not in the social media management business, you’re in the Freedom-To-Do-Other-More-Fun-Stuff business
- You’re not in the coaching business, you’re in the Making-Life-Easier business
Once you identify the business you’re in, it sure makes it a lot easier to sell…
Love you lots
Jonny
PS: As we’re still buzzing about the never-to-be-repeated milestone of my 2,500 Daily Brain Tattoos on Tuesday, I’m releasing a copy of my latest eBook “The 2025 Coaching And Consulting Success Blueprint” – [Five Things you Must Be Doing To Survive And Thrive This Year] – just for you.
Just reply with “2,500 – that’s amazing!” and I’ll make sure you get a copy by return.
If I can write two-and-a-half-thousand of these bloody things, it’s the least you can do.