jonny-hates-marketing

Are you authentic enough?

Don’t you love these coaches who say all you need to do is “be authentic”?

Hmm.

First of all, if that means “just be yourself”, then that’s OBVIOUSLY all you ever can be.

Unless you’re a latex-mask-wearing voice-magician, being anyone else isn’t an option.

And, everyone else is THEMSELF, too, right?

So being authentic isn’t your number-one success strategy.

Try these instead:

  • Be contrary
  • Be exciting
  • Be irresistible
  • Be smart
  • Be healthy
  • Be unique
  • Be kind
  • Be useful
  • Be funny
  • Be happy

Just don’t settle for “authentic” and expect those ducks to magically align.

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