Business lessons from the three bears

With my 3 year-old, I’m rereading that wonderful children’s story involving chairs, porridge and beds. 

The star of the tale is a girl who tries things three times till she finds what’s just right for her.

Not too big, not too small. Not too hot, not too cold. Not too hard, not too soft.

And in your coaching or therapy practice, there’s some power in using the Goldilocks strategy to guide you to better decisions and more success.

  • A to-do list with more than 0 and less than 5 things on it
  • A programme priced low enough that your ideal clients can afford it, and high enough to let you thrive
  • A content plan that lets you progress but doesn’t drive you to exhaustion
  • Clients who stretch you without turning you inside out
  • Colleagues who pull you forwards without ripping your arms from their sockets

When you find yourself overwhelmed, overworked or burned out, it’s worth asking the question:

What would Goldilocks do now?  


PS – My new programme, launched next month as a digital-only DIY version of the Client Attraction Blueprint, is a proper sweet-spot between low-cost and massive impact. Priced so YOU can afford it, I’ll be offering massive further discounts to a handful of beta-testers. Reply with DIY CAB to get full details when it’s ready. 

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