It seems to be fashionable to whine about coaches who choose other coaches as their Ideal Client Avatar (ICA), as if they were trying to sell waterproof teabags, edible candles or parachutes that open on impact.
Well, I can tell you this.
I’m probably not a coach. If anything, I’m more a teacher, strategist and mentor.
But hey, who cares what I am?
The point is, coaches need support, and not just from me.
Here’s a short list of some of the things coaches need help with:
- Self-confidence
- Productivity
- Social media
- Honing an ICA
- Building a product offering
- Developing their personal brand
- Business management
- Graphic design
- Web design
- Copywriting
- Book publishing
- email marketing
- Pricing strategy
- Coaching (yes – ha!)
- Health and fitness
- Success Mindset
- Public speaking
- Accountability
And amazingly, over the last six years, I’ve helped coaches who help other coaches with all of that stuff.
I’m proud of that work, and so should they be.
If you can help them with any of that, feel free.
Coaching coaches is a great way to earn a living.
Love you lots
Jonny
PS: The pic? One of my favourite coaches, the iconic Tourmaster Supreme. Price on application. 😎