On a recent training session, I was reiterating the importance of a simple, single clear offer for your ideal client.
Don’t muddle their minds with industry jargon, convoluted acronyms and some crazy spin on your tools you just made up.
“A confused mind never buys”, said one of the members.
Yeah, I added,
“…and a confused mind never SELLS either.”
It got me wondering whether that’s more of a problem than the other one.
Maybe you’re winding yourself in knots trying to understand what the hell it is you’re really doing.
And maybe, until you get rid of that confusion over your offering, nobody else has a chance in hell of understanding it, let alone buying it.
Waddya reckon?