My wife put a jar of peanut butter back on the shelf in a Spanish supermarket at the weekend. It was €7.30, and she pays £1.99 for the same thing back home.
Of course, we could have bought it without breaking the bank, but it just seemed like we shouldn’t.
Ever had a client say, “I can’t afford it”?
Nearly always, that’s not what they mean. They mean something altogether more upsetting – for you:
“You haven’t convinced me your offering is worth the price you’re asking. I can afford it, I just don’t want to.”
Here’s all you need to avoid being slapped down with that:
- A unique transformational benefit
- An ideal client who wants that
- A compelling reason for them to buy, now
With those things in place, price is nearly always no object.
Unlike a jar-full of crushed nuts, when it always is.
Love you lots
Jonny
PS: As we’re still celebrating the never-to-be-repeated milestone of my 2,500 Daily Brain Tattoos together, I’m releasing a copy of my latest eBook “The 2025 Coaching And Consulting Success Blueprint” – [Five Things you Must Be Doing To Survive And Thrive This Year] – just for you.
Just reply with “2,500 – that’s amazing!” and I’ll make sure you get a copy by return.
If I can write two-and-a-half-thousand of these bloody things, it’s the least you can do.