I triggered a lively debate in the Group on Saturday about whether a coach also needs to be a salesperson.
Half the comments said no, you should never sell. Just let the customer decide.
The other half were like, sell as hard as you need to to make them a customer.
Here’s the thing: both approaches are right. It comes down to how you define “selling”.
WHAT SELLING ISN’T
- Hammering away after a customer says no
- Dropping your price to tempt a reluctant buyer
- Serving a 45 minute canned pitch to wear them into submission
WHAT SELLING IS
- Engaging with an ideal client who’d benefit from what you do
- Presenting them a compelling solution at a price they can afford
- Guiding them to make a decision in their best interest
If you do that regularly, you’ll thrive, and so will they.
Nothing “salesy” about that, is there?