As Seth Godin says, guts without generosity is just hustle.
What’s great about that idea is that coaches and therapists are usually starting out from generosity.
You WANT to help people
You WANT to change the world
You WANT to make a lovely dent in the universe
Imagine the power you’d have if you had the guts to shout about that. You’d have true authority over a vibrant tribe of your raving fans.
And with that bravery, you could sit back and give generously, because all the work you did beforehand made that possible.
It’s not about hustle, it’s about making sure your generosity is supported with clarity, process and action.
And yes, a little guts.