Here’s the antidote to marketing

Last April, just as the epidemic started to unfurl, I launched #FBGroupsWeek in JHM, featuring five live videos guaranteed to get your Facebook Group fired up and earning you money.

One notable takeaway for me was how many of the tribe came to a serious revelation:

Starting a conversation with someone who looks like your next ideal client doesn’t really feel like marketing.  

The elegantly simple end-to-end process looks like this:

  1. Build a FB Group that explains your value proposition clearly, and invite people to join
  2. Post interesting, intriguing and valuable stuff
  3. Interact with people who engage with your posts
  4. Start a private message conversation with anyone you feel you can help, and invite them to a video call
  5. Listen, ask questions and make an offer

OUTCOME: Some of the people you take on that journey will buy. 

You can watch the full video series here, as we unpack the formula that’s driven record revenues in JHM in the last 12 months.



PS – Here’s a bonus LIVE video interview with the remarkable Ankush K Jain, 6-figure super-coach and all-round good guy. Ankush has been working with the legendary Steve Chandler for a number of years, so it’s cool to find out what makes him tick!

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