jonny-hates-marketing

How qualified are you?

I see so many coaches and therapists in my community labouring for years to get multiple qualifications, in the belief it’ll help them get more clients. 

Two things about that:

1: Your clients don’t care about your qualifications. They only care if you can solve their big expensive problem, or move them closer to their hopes and dreams.

2: As James Clear says – “You can only be qualified to do that which you have already accomplished or trained for. Anything new is accomplished by unqualified people”

I’d much rather work with people who are continually pushing out of their zone of genius into unchartered territory.

Standing atop a mountain of your own making is a much more powerful success driver than proudly displaying the same few letters after your name as thousands of others have before you.

Invent something original. Innovate, create and differentiate. Learn to market yourself, instead of gathering tools.

Give us a shiny new thing you built, and you’ll shine out like a crown jewel in the mundane jumble-sale of your mediocre peers.

Love you lots
Jonny

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