If you’re like most online practitioners, you face one massive, continual challenge.
Pattern disrupting.
It’s the art of getting your ideal clients to stop what they’re doing and consume your content right now.
To PAY you their attention.
Because without that, you have no chance of impressing them with even the most sparkling, groundbreaking revelations. Your products and services may as well be some crackpot scheme you dreamt up in a drunken stupor for all the impact you’ll have with them.
If they ain’t stopping, they ain’t shopping.
So here’s a blindingly simple idea you’ll wish you’d tried before, and for which you’ll thank me later.
Start using “How To” headlines and subject headers. Examples:
- How to do xxxx
- How to do xxxx without yyyy
- How to do xxxx in only y minutes a day
- How to eliminate xxxx forever
- How to avoid xxxx with yyyy
- How to use xxxx to get yyyy result
- How to get xxxx without the pain of yyyy
- How to achieve xxxx even if you can’t yyyy
Everyone’s got something they want to do simpler and quicker than they’ve been doing before.
This’ll get them stopping, reading and going along with you.
After all, you stopped and read all this, right?
Jonny