When I was remodelling my kitchen, I posted the advert below for free in the Facebook Marketplace and got 23 responses within 18 minutes.
It had already sold on the first enquiry in 4 minutes.
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THE CHILLING STORY OF A FRIDGE
So this just happened.
The door bell goes. I answer it. I’m good like that.
A guy appears outside with a tattered box he’s just dragged out of our lift.
“Delivery” he snorts, before walking off.
I ease the package into our flat and notice one corner’s bashed in like a boxer’s ear.
Somewhere in the supply chain, someone ran out of sh**ts to give.
So I slide out the expected wine cooler to find the bottom of it took a hit too.
I email the supplier, who sends out another one today and says we can keep this one too.
But no, I don’t need TWO wine fridges. I only need the ONE I ordered.
So here it is. One for YOU and one for ME.
Only you don’t pay the £180 I paid. No, you only pay £90.
It’s brand new.
It’ll cool 7 bottles.
It’s dented on the back.
It works.
Everyone’s a winner!
Jonny
PS: Collect from Sutton, but be quick.
Also PS: It’s 150mm wide, 525mm deep and 870mm tall, so it’s slim and it’ll fit under a kitchen worktop.
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USEFUL LESSONS FROM THIS:
1: People love a story. A dozen messages said they laughed reading it.
2: Buyers love value in everything. This proposition was good value.
3: Buyers hate confusion. I explained every aspect of it, clearly and honestly.
4: Facebook has reach. If you’re not getting it, it’s your content and/or your audience.
5: It pays to be open to opportunity. The supplier expected me to dump it, but that would have been disingenuous to its makers and to the planet. Waste not, want not.