How to write proper

The least-understood secret to success in your business: get really, really good at writing.

I mean, ninja-level.

The size of your ability to communicate through words on a page defines the size of your pay-cheque to yourself.
[Notice how to spell “pay-cheque”, you ‘Mericans]

Here’s 3 quick tips I’ve discovered since writing stuff like, loads every day.

1: “Writing is the art of repeating oneself without anyone noticing.”
~ Nassim Taleb.

Every post I write is a new take on the same old massively important thing I teach you to do in your business. That “thing” is making your ideal clients believe your solution is the only one that works, and the only one they need.

2: “Curiosity killed the cat, but made the coach”
~ Jonny

I’m continually intrigued by the diversity of skills, experience and wonderful stories in our glorious community. That’s why I’ve had over 1,850 live video conversations, asking you questions since 2017. And do those conversations inform my content? DURR! I wanna talk about what you’re talking about, right!?

3: “Writing is a learnable skill, like playing the violin while riding a camel on a tightrope”
~ again, Jonny

The more you write, the better you write. You can’t expect to hit them right between the eyes the first time you fire a couple of arrows from your keyboard.

Learn to write by writing. Loads, and loads, every day like what I do.


I’m thinking of throwing together…err crafting…a mini workshop in a couple of weeks about Content That Sells, although no doubt it’ll have a completely ridiculous massive name by the time I get round to it.

When the workshop registration opens, do you want in? Reply to that effect and I’ll let you jump the queue. [Line for you ‘Mericans]. 

Love you lots

PS: Getting paid for writing good also keeps you warm, as you can afford to travel to balmy climes or at least switch the heating up in your draughty bedsit.

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