“I don’t use my personal page for business” ~ heard a lot around these parts.
Now here’s what’s wrong with that:
🧐 Strictly, it’s not a “Page” in FB parlance. It’s your Personal Profile.
🧐 It’s the first place potential clients are likely to find you, so you need to give them a clue about what you do.
🧐 It’s prime real estate, so use it to position your services. You wouldn’t hire a billboard on a busy road and leave it blank!
🧐 You can use your Profile banner to announce your Group (if you have one) or maybe your website. Whatever you do, do something with it.
🧐 “Not using your Profile for business” is often a sign of a deeper issue, like you haven’t worked out what you’re actually doing (or for whom) just yet.
🧐 Feeling you have to keep your business activities hidden from family, friends and acquaintances – again that’s a sign of a deeper problem to be resolved.
🧐 If you use your Profile mostly for family, cat pics and comedy memes, that’s fine. People can see you’re a 3D human with a life outside business. Even occasional business posts are better than nothing.
Rejoice you’ve got a FREE profile on the world’s biggest social media platform, and leverage it to your advantage.
“Best Kept Secret” isn’t an award worth winning, and doesn’t pay the rent.
Love you lots
Jonny
PS: This week’s Thank Flip It’s Friday™ LIVE training at 4pm UK is the long-awaited FB Ads Masterclass with me and special guest Samantha Pilling of Bite Me Marketing. It’s free – wanna ticket? 😎