Just follow your passion

“Just follow your passion” is one of the dumbest bits of advice anyone could give you.

How about these instead?

  • Follow your skills
  • Follow your capabilities
  • Follow the market demand
  • Follow your willingness to work
  • Follow best practice from others

Sure, you should do something you enjoy, but if that’s all you got, it’s just an expensive hobby.

My twin passions are driving race cars and playing the piano.

Damned if I could earn anything beyond a single bean with those things.

Why?

Because I’m not world-class, I’m not prepared to hard-practice and the market doesn’t reward an unknown, mediocre practitioner doing either.

So fine, if online coaching or therapy is your passion, how do you turn that into a real business?

Easy, you make it about more than just your passion.

1: Learn to get really, really good at what you do
2: Decide which tiny slice of the population will pay you for that
3: Learn how to market your thing from someone already doing it

I wanna help.

And that’s why I’ve created the all-new Passion To Profit Masterclass, an exclusive 90-minute one-off training, LIVE on Zoom on Thursday 24th August at 7pm UK.

[Timing means you can show up live wherever in the Western World you are, as it’s no earlier than 11am even in California.]

$297 tickets are now on presale at a slightly ridiculous $27 for the next few days, or until we decide to go full throttle at $297.

To finally discover how to turn your passion into profit and save $270 on the ticket price, click here to get the registration link pronto, if not sooner.

Love you lots
Jonny

PS: If you can’t make it LIVE on the 24th, the replay will be available exclusively for registered guests. Click here to grab that $27 ticket right now, and to get your place at the table.

Also PS: The pic? Me, passionately playing my piano for no money.

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