I’m lazy. There, I’ve said it.
I hate using 400 words when 132 will do (count up this post).
I also hate marketing, the hard way anyway.
So when I’m working with a client or customer, I look for the shortest, easiest route to the next one.
And this is it:
Intelligent referrals.
Here are some examples:
You’re a massage therapist. Ask your client, who’s the one person you know who’s always in pain from sport?
You’re a financial adviser. Ask your client, who’s the wealthiest person you know?
You’re a mind coach. Ask your client, who’s the wealthiest, most screwed-up person you know? (Then smile…)
FYI – We’re running that last approach with a mind coach who’s getting wonderful traction with it right now.
What’s your lazy, intelligent referral question?
Love and Respect,
Jonny