It’s easy to misunderstand what your personal brand really means.
🧐 It’s not your logo
🧐 It’s not your name
🧐 It’s not your qualifications
🧐 It’s not your colour scheme
🧐 It’s definitely not your limited company name (yuk)
Some of those things might contribute to supporting your brand, but here’s what your brand actually is:
What people think and feel when they see and hear you.
So it’d be good if this was how they reacted:
💚 I like this person
💚 I trust this person
💚 This person gets me
💚 This person can help me
💚 I want to contact them and find out how
Any other reactions are a sign of a mismanaged or unmanaged brand.
And there’s the biggest misunderstanding of all – believing you don’t have a brand.
People are bound to feel something when they see or hear you, right?
So you DO have a brand. We all do.
It’s up to you how – or even whether – you manage it.
Love you lots
Jonny
PS: If you’re a coach, therapist or consultant stuck on the client treadmill, I’m scheming an all-new workshop on the 28th April to show you my proven 5-step system for landing high-value corporate clients—without needing a team, an agency, or even a sales call.
The registration page is still in production, so type “Treadmill” in reply to this email, and I’ll make sure you’re at the top of the waiting list.