If you’re struggling to write copy, start conversations and make sales, remember this golden pro-tip:
You don’t need to be perfect. You just need to be useful.
This means you can stop procrastinating, deliberating and vacillating. Just remember why you’re here, what you do, and who’s paid you for it so far.
Then write, speak and sell as if you’re still amongst those people, solving those problems all over again.
What worked before has a fair chance of working again. Trying to come up with new stuff doesn’t mean it’ll be better than before.
And it might just be confusing the heck out of the people who already started trusting you.