Start wide, go narrow

There are a few ways to slice the Ideal Client Avatar thingy, but one smart approach is to base it on experience. 

So, why not get your business rolling with a range of clients with different demographics, professions and characteristics?

Then, pick one you like the look of from your back catalogue, and clone them.

Three great criteria for choosing your ICA are:

  • Someone you enjoy working with
  • Someone who gets a big benefit from you
  • Someone who can afford to pay you

Just don’t forget to pick one you can find again, and easily.

Actually, maybe visibility is the most important trait of an Ideal Client Avatar. 


PS – I want to help you niche down to a single, ideal client, and this free challenge will guide you right to that. 

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