Stop trying to get clients

High performers in any field don’t focus on the outcome they want. 

They recognise that success comes from a prescribed series of actions, undertaken with full concentration and commitment.

If a footballer thinks, I MUST score this goal, he’s way more likely to miss it.

When an interviewee tells herself, I NEED this job, the offer never comes.

And if you say, I HAVE to make this sale, your prospect likely feels discomfort, you wobble, and the whole thing goes off the rails. 

Here’s a better idea:

  • Focus on the process
  • Do A, then B, then C
  • Caress each step
  • Acknowledge the progress you’re making, bit by bit
  • Recognise when you’ve done enough

Follow the stages, not the wages.

Love you lots
Jonny

PS: Did you see my staggeringly useful eBook called the 2025 Coaching & Consulting Success Blueprint? Reply with “Blueprint” and I’ll make sure you get a personal copy forthwith…

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