The 4Ws of success

Tim Ferris, author of the 4-Hour Work Week and other wonderful books wrote:

“Money is multiplied in practical value depending on the number of Ws you control in your life: what you do, when you do it, where you do it, and with whom you do it.”

In your thriving coaching or therapy business, these are the kind of benchmarks you should be shooting for with the 4Ws:

  1. WHAT: Get client results that transform, dazzle and captivate them
  2. WHEN: Do it relentlessly, day-after-day
  3. WHERE: Create the freedom to be anywhere you wish
  4. WITH WHOM: Surround yourself with people already living the life you aspire to

Get those licked, and you’re on your way to mastery and abundance.


PS – Talking of mastery and abundance, did you see the GYST show I did LIVE yesterday with the legends Steve Blampied and Reg Lenney? 

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