“Overcomplicating life” is something of a mantra in our community.
Spending months honing programmes, websites, funnels (aargh) and pretty banners seems to be what keeps many skilled practitioners nicely busy.
And it keeps them from building their dream 21st century coaching/therapy businesses anytime soon, or ever.
Astoundingly, there are only ever 5 things you NEED to do to succeed:
1: Mee your ICA where they are now
2: Invite them into your world
3: Engage with them
4: Invite them onto a video conversation with you
5: Get them over the line as a paying client
Everything else has varying degrees of importance from medium down to zero.