I read a post today from a guy who titles himself as “A No-Bulls**t Life Coach”.
“Personally, I prefer my coaching with maximum bulls**t”, said no-one, ever.
It’s like when people say any of these things:
- I tell it like it is, me
- I’m a straight-talker
- I’ll always give you an honest answer
- What you see is what you get with me
All that stuff is surely the minimum we expect from someone we’re in a personal or business relationship with, isn’t it?
What we really want to know is what you can offer us beyond what we’ve already assumed is included.
Jonny
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