The most important words, ever

In your profession as a coach, trainer, therapist or consultant, being able to fight off the vagueness virus needs a well-developed business immune system. 

A great vaccine to help you see through the fog is simply to complete this sentence:

I help [XXX] to do [YYY] so they can [ZZZ].


I help coaches, trainers and therapists to find more of their ideal clients, so they can live a life of abundance and freedom.

This “golden sentence” is what you say when somebody asks you, “what do you do then?”

But it’s also a tremendous daily reminder for you of what you’re doing, and why that matters.

What are your XYZs?

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