In your profession as a coach, trainer, therapist or consultant, being able to fight off the vagueness virus needs a well-developed business immune system.
A great vaccine to help you see through the fog is simply to complete this sentence:
I help [XXX] to do [YYY] so they can [ZZZ].
I help coaches, trainers and therapists to find more of their ideal clients, so they can live a life of abundance and freedom.
This “golden sentence” is what you say when somebody asks you, “what do you do then?”
But it’s also a tremendous daily reminder for you of what you’re doing, and why that matters.
What are your XYZs?