It seems to me there are only six reasons why people speak to each other, ever:
- To get information
- To give information
- To get someone to do something
- To stop someone from doing something
- To make someone feel good
- To make someone feel bad
Those are also the six reasons you’d want to post, blog and otherwise communicate with your tribe.
Once you get clear on which one is driving you right now, you’ll naturally gear your words – spoken or written – towards that one single glorious outcome.