When I write, I keep in mind what’s called the “Iron Imperative”.
This means I treat the reader’s time as more valuable than mine.
So, I don’t waste words.
I don’t waste attention.
I get to the point.
I edit out fluff.
That’s the best way to write, right?
Try it, and let me know how it works out.
PS – Do you want to clear any mind trash that’s holding you back – today? Type “MindTrash” in reply and I’ll get you in on our Mindset Summit at 3PM UK today for a one-off payment of £7.