I was recently talking to a friend of mine on a Zoom video call.
I say “talking”, as he was in a noisy coffee shop in a mountain village in rural Spain, where the internet is patchy, to say the least.
It was one of those conversations that brought to mind the first mobile phones back in the late 80s. Motorola brick, you dig me?
Lots of “Hellooo…can you hear me Vincent?” and “Sorry I missed that…”
Not a good connection.
It got me thinking about the MVT – Minimum Viable Technology – you need to be a coach, therapist or consultant in the 21st century.
- You don’t NEED a website. Some of the most successful coaches I know don’t have one.
- You don’t NEED any social media profiles, although a personal FB account might help show you’re not an alien!
- You don’t NEED email lists, funnels and sales pages.
Those things are kind of second-stage luxuries, once you’re rolling.
No, the current-day MVT is simply a reliable internet connection, with enough bandwidth to hold video calls.
You’ve got permission to grow a global business, right there.