As a 21st century online coach or therapist, it’s easy to get confused about The Thing people are really buying from you.
And with that confusion comes an inability to communicate your offer effectively.
So, let me help you with that.
The #1 thing people want from you is FREEDOM.
Whatever you think you’re selling, you could frame it all in the context of freedom.
- Freedom from pain.
- Freedom from depression.
- Freedom from burnout.
- Freedom from poverty.
- Freedom from self-hate.
- Freedom to move and be active.
- Freedom to earn as much as they want.
- Freedom to enjoy every single day of their lives.
- Freedom to love and be loved in return.
- Freedom to work as much or as little as they choose.
Once you understand you’re literally a purveyor of freedom, everything else becomes easy.
If you do nothing else for your life and business today, do this:
1: Make a list of five terrible things you enable your clients to become free from.
2: Then make another list of five great things you give your clients the freedom to experience.
Next, go to your tribe (via socials, emails, direct messages etc) and talk about one or more of those freedoms they’ll get to experience by working with you.
Use your freedom list to create headlines, topics and content forever.
Let me know how it goes.