When you’re vying for someone’s attention, remember this:
What they’re doing right now is likely more important than what you’re asking them to do.
Disrupting someone’s current activity, their work, their STUFF, is the hardest part of your job.
When you’re absorbed in your day, think about what would take you away from what you’re doing in that moment.
Then, provide something just as compelling to your ideal client.
- An intriguing headline
- A flattering, helpful DM
- An irresistible email subject header
- A gift they can’t live without
- A pathway to the freedom they’re dreaming of
In the battle for their attention, you might even win.
Sometimes.