These last few days I’ve had to contrast and compare two extremes.Â
Against the invigorating backdrop of closing off registrations for CABS 59&60, running my Persuasive Writing Mastery Workshop and turning 65 (eek!), I’ve had some genuinely disturbing conversations:
- A coach being sued for £500 by a former client, and focusing 100% of her energies on fighting it
- A JHM member still determined to get a first-time book publishing deal, after 6 years of rejections
- Another client trying to get a refund from a coach he paid crazy money to for nothing
What distinguished all those activities was an overwhelming feeling of the lost cause.
The sunk cost.
The battle-not-worth-fighting.
As Seth Godin says, the trouble with holding onto a lost cause is it gets in the way of causes you haven’t lost yet.
Honing your instinct for moving on to something more productive is a powerful success trait.
The dead horse is not yours to flog, right?Â
Jonny