At the surface level it might appear they crave money, health, relationships or anything else.
But deep down, your clients want to be able to relax and not worry.
And there’s lots to worry about in such a topsy-turvy world right now, with all kinds of tragedy, misery and aggression rammed down our throats by angry, noisy media.
They don’t want to worry about money
They don’t want to worry about their health
They don’t want to worry about relationships
They don’t want to worry about anything else!
If you can frame your offer as a way to help your clients relax and not worry about their biggest challenges and concerns, they’ll start to believe you’re the person they need.
Of course, you need to show up relaxed too, for that to be remotely believable.
So, work on your inner calm, focus and peace next year. Then, when you spread your glorious message to your clients, they’ll be listening to find out how you got so relaxed.
As Oldford says:
Relaxing is very close to freedom in the desires of a human being.
And that’s what they all want.