I was talking with a life coach recently who was having trouble expressing the essence of what she did, accurately and concisely.
And, in a way that her ideal clients would be attracted and intrigued by.
We were rehearsing the usual vague stuff:
- I get people unstuck
- I make people feel better
- People feel much more grounded and are able to live happier, more centered lives
- etc etc
In an effort to bring some clarity (and brevity) to her thought process, I asked her this:
If you were to write a book about what you do, what would be its title?
She went, oh that’s easy. I’ve already got the book title in mind.
I’d call it “Pull Yourself Together – Seven Ways To Get More Out Of Life, Starting Today”
Alleluia!
At last, something that we’d want to aspire to and buy into!
What would YOUR book be called?
Jonny
PS – My book’s called Jonny Hates Marketing – 99 Ways To Get Your Ideal Clients Chasing You Without Spending A Penny On Advertising, Working Like A Dog Or Losing Your Mind. Here’s why you should buy it.