What’s your website for?

Of course, there’s no such thing, although some are better than others.

Here’s a quick checklist to see if you’ve got the fundamentals of a great coaching website in place:

  • Clear call-to-action above the fold – where it can be seen at first view
  • No distracting social media icons right at the top
  • Attractive imagery that pampers the eye
  • Simple benefit statement in the headline – what problem are you solving, or desire serving?
  • Less you, more them
  • No waffle
  • Definitely no typos

You have a problem if we land on your site right now, and we have to spend more than three seconds answering the questions:

  • Why am I here?
  • What’s in it for me?
  • What am I supposed to do next?

Clarity and simplicity wins every time.


PS – If you’re reading this on Monday the 8th June, I’m going to be at one of my favourite places on earth – the iconic racetrack called Donington Park in the East Midlands of the UK. Watch out in the JHM Group during the day, as I’ll be streaming some of the sights and sounds of me hurtling round in a state of euphoric, adrenaline-fuelled meditation. Is that a thing? It is now.

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