Where are your clients?

In the second day of #ConversationWeek yesterday, we talked about identifying your ideal client, and hanging out where they hang out online.

These days, that probably means in a Facebook Group, on LinkedIn or by encouraging them onto your own email or bot Messenger list.

Giving value underpins the art of starting a conversation, and there’s more than one way to do that:

  • If you spot someone asking for assistance, offer your support in a comment
  • When they post something smart, compliment them and show how you feel the same way
  • If they make an offer you like, tell them it’s looking good and wish them luck with it
  • Post a simple question that’s easy for them to answer and engage with

All those approaches are designed to open the door for an enhanced conversation where you can invite them on to a video call with you.

And that’s where the magic really happens.


PS – Today’s Day 3 of #ConversationWeek in JHM. Watch out for the LIVE video tutorial around 9AM UK on how to book those video calls. 

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