Why automation is your biggest mistake

Here’s a guide to when to automate, and when not to. 

[I love acronyms, and this one’s a doozy – DAD.]

D:  Do it yourself – the kind of stuff only you can do

• Writing content (using ChatGPT for ideas is fine though)
• Starting conversations with people you’d like to help
• Sales calls – for a good while anyway
• Delivering your coaching/therapy – at least at first

A: Automation –  the things it’s safe to trust to software

• Calendar scheduling, like Calendly or YouCanBookMe
• Bulk mailing, if you have a list
• Thank you messages after they bought your stuff
• Session and event reminders

D: Delegation – tasks you don’t need to do yourself 

• Designing banners & logos
• Building websites
• Hooking up mailing lists and advanced automations
• Repetitive messaging to cold contacts

Important to remember: if you start out in business refusing to take responsibility for your outreach, you’ll fail. Crimes against start-up marketing include:

• Sticking a course up on Thinkific/Udemy etc and expecting people to magically buy it
• Hiring a VA to find leads and appointments on Facebook/LinkedIn
• Doing lazy-ass posts to your latest workshop/programme/course with a sign-up link
• Putting tickets on Eventbrite thinking people will see them and buy them

You get the idea – DAD’s the word…

Love you lots
Jonny