One of my clients is an inspirational mind coach who has a six-figure business from her £3,000 programme.
She helps people to see the world more clearly using NLP and other impactful techniques.
Deciding to broaden her product offering and reach more people, she’s now launched a £27 digital course that people can download, and is running Facebook ads to promote it.
Guess what?
- Nobody’s buying
- She’s spending loads of time trying
- It’s costing money, all the time, on advertising
- She’s also paying for someone to run the ad campaigns
- Even when someone buys it, it’s a one-off purchase which yields next-to-no cash
- She needs 100s of sales to match selling one of her high-ticket programmes
So, if you’re looking to create low-ticket sales, here’s a simple three-step plan
- First and foremost, don’t lose grip on your high-ticket success – the Bill Payer. It’s always the easiest way to generate revenue
- Launch a VIP subscription club where you give people a taster of your signature programme with a weekly members-only live session
- Promote and upsell your high-ticket programme to your subscribers as soon as they arrive, as they may not stick around for long
That way, you’ll attract clients into your world who are ready to start paying you for something.
If you want to go small, at least think big.