Why we don’t believe you

When you’re making us an offer on your website or social media, you’re probably focusing on some core strategies:

  • You describe benefits, not just features
  • You include some testimonials
  • You explain the value in your pricing
  • You talk about your skill and experience
  • You tell us where to sign-up

But all that’s all for nothing, if you miss one thing:

We need to see you helping people like us.

No amount of social proof will matter if we don’t identify with your other clients.

That’s why it’s crucial to build a tribe sharing demographics, psychographics and other visible characteristics.

It’s not enough for me to believe your process works.

I have to believe it will work for me. 

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