When somebody pays you to become your client, that’s not the ultimate goal.
Aside from delivering what they paid for in your 21st century online coaching or therapy business, there’s one more thing you should acknowledge.
You opened a relationship with someone who likes you and trusts you enough to exchange their money for your services. That means they’re probably asking, “what’s next?”
And from your business perspective, someone who’s already bought from you is way more likely to buy something else than is a complete stranger.
So, what do you offer next?
It depends what you offered already.
Here are some examples of typical customer journeys in our profession:
Membership club > Programme > Retreat
Course > Programme > Membership club
Mini-workshop > Course > Programme
Retreat > Programme > Mastermind
No. Dead. Ends.
“What’s next?” is a question you should be asking too.