{"id":10510,"date":"2020-05-13T06:00:38","date_gmt":"2020-05-13T05:00:38","guid":{"rendered":"https:\/\/jonnyhatesmarketing.com\/?p=10510"},"modified":"2020-05-12T21:12:29","modified_gmt":"2020-05-12T20:12:29","slug":"persuade-anyone-with-one-sentence","status":"publish","type":"post","link":"https:\/\/jonnyhatesmarketing.com\/persuade-anyone-with-one-sentence\/","title":{"rendered":"Persuade anyone with one sentence"},"content":{"rendered":"<p><strong>According to Blair Warren, people will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.<\/strong><\/p>\n<p>Warren became famous as the\u00a0<a href=\"http:\/\/www.actionplan.com\/pdf\/BlairWarren.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u201cone-sentence persuasion\u201d guy<\/strong><\/a>, and the quote above is itself one sentence.<\/p>\n<p>Here it is as a checklist:<\/p>\n<p><strong>People will do anything for those who:<\/strong><\/p>\n<ul>\n<li>Encourage their dreams<\/li>\n<li>Justify their failures<\/li>\n<li>Allay their fears<\/li>\n<li>Confirm their suspicions and<\/li>\n<li>Help them throw rocks at their enemies<\/li>\n<\/ul>\n<p>Go audit your marketing messages, products and services today against that checklist.<\/p>\n<p><strong>If you score on all five, your followers will do ANYTHING for you.<\/strong><\/p>\n<p>Jonny<\/p>\n<p><a href=\"https:\/\/jonnyhatesmarketing.com\/private-members-club\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>PS &#8211; You&#8217;ll need no persuading that this offer&#8217;s unbeatable. What else can you get for \u00a37?\u00a0<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You Smooth Talker!<\/p>\n","protected":false},"author":2,"featured_media":10511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2,47,45,46,34,44,38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persuade anyone with one sentence - Jonny Hates Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonnyhatesmarketing.com\/persuade-anyone-with-one-sentence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persuade anyone with one sentence - 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